Favourites from Frock Me Out’s SS2025 Campaign Shoot - styled by Emma Riemersma, photographed by Weronika Mamot and shot on location at artist Dana Cowan Richards’ stunning home. Resort meets mid-century in this relaxed yet refined collection.

Emma Riemersma is one of South Australia’s most respected voices in fashion - a creative director, stylist, producer and Fashion Editor at SA Life. She’s styled everything from ad campaigns to musicians, and brings her signature vision to FMO’s SS2025 Campaign. Beyond fashion, Emma is raising awareness for Crohn’s disease, inspired by her daughter’s journey. We asked Emma to share a little bit about her styling, personal style, and why collaboration fuels her creative powerhouse energy.