Our SS 2025 campaign nailed that golden sweet spot where easy resort-vibes meets mid-century mood. Styled by Emma Riemersma, photographed by Weronika Mamot and shot on location at artist Dana Cowan Richards’ stunning home, here are some of our favourite moments...
Love the colours and fits really well. I would love this in a skirt as well. I don't usually by jersey dresses but this fited in the right places and was flattering. The size M was perfect for a size 12.
Super comfortable and effortlessly elegant this is a beautiful dress to add to your Frock Me Out wardrobe. The fabric has a lovely weight and the front tie design is flattering for everyone. Great with flats for daytime or heels for after work. I 100% recommend this as a must buy. I love it ❤️
Not sure what I did without these but I now live in them. Super comfy and flattering. Hard recommend!
My first purchase from FMO - gorgeous print and beautiful material - love wearing them!
Love my new zigzag top. Have not stopped wearing it since I bought it. You can't go wrong with this little top.
Excellent style and quality, and a perfect fit in my usual size. The pockets are such a winner. Highly recommend!
This is the perfect dress - soft fabric, well fitting cut and can be worn for many occasions.
I think when it wears out, I will want to buy another one.
What can I say? This jumpsuit is amazing!! I'm a size 8-10 curvy 40 something year old :) This jumpsuit cinches in at the waist and flatters everywhere else . It is stunning xx
Perfect fit (true to size), lovely fabric drape and feel. So easy to wear both elegant and casual! Pockets are fabulous. I’m petite and the length is perfect for me (above ankle)
This dress fits amazing, and balanced casual with class. So glad I bought it! True to size for me. I'm a size 12.
If there is one piece of clothing I would happily wear everyday, its my freestyler jump suit. I have 2 in different patterns and they are the best things ever! Thank you FMO!
Im a.size 10 usually and this is a perfect fit in 10.
I LOVE this top. It ticks all the boxes for me. The sleeves are perfect, comfortably disguising my embarrassing bingo wings and I love the shirring, it makes me nostalgic for childhood dresses. I bought a size larger than usual because thats all there was in store, but it fits great and feels good on. The zip seems unnecessary... I havent used it at all (just saying, if you make more perhaps you could save yourself the trouble)... PLEASE MAKE MORE!... this could be lovely in a lightweight cotton for hot days, or perhaps in one of your spangly party fabrics, or just another nice patterned fabric... I would definitely buy another!.
These are a totally new style for me but I love them. Slight stretch, super comfy and stylish. Great design.
I prefer knits because the drape on me much etter than shirts and this design is great. Love the big flower. Ends at the perfect spot on my waist for pairing with flowy skirt and pants. Comfy in warm weather too.
Exactly what i wanted, hits me at the waist so perfect for skirts and flowy pants, great sleeve length and its mostly cotton so good even on warm days. The little sparkle in the fabric makes it smart casual and perfect for office to after work
Favourites from Frock Me Out’s SS2025 Campaign Shoot - styled by Emma Riemersma, photographed by Weronika Mamot and shot on location at artist Dana Cowan Richards’ stunning home. Resort meets mid-century in this relaxed yet refined collection.
Frock Me Out joined an incredible lineup of South Australian designers at this year’s ADL Fashion Week for the ADL Designer Runway, held in Rundle Mall at The Loft, The Richmond Hotel. We took to the runway with key looks from our SS2025 Collection - including a few sneaky debuts of some of our yet-to-be-released pieces.
Emma Riemersma is one of South Australia’s most respected voices in fashion - a creative director, stylist, producer and Fashion Editor at SA Life. She’s styled everything from ad campaigns to musicians, and brings her signature vision to FMO’s SS2025 Campaign. Beyond fashion, Emma is raising awareness for Crohn’s disease, inspired by her daughter’s journey. We asked Emma to share a little bit about her styling, personal style, and why collaboration fuels her creative powerhouse energy.